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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Apr 17, 2024

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:

  • How a large university marketing and communications team of 80 staff implemented...


Apr 9, 2024

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. 

The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and...


Mar 19, 2024

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused?

In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. 

Ty shares his definition of BAU work being...


Mar 14, 2024

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams.

In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. 

Listen to the short episode to find out how the CMO Leadership Podcast endeavours...


Feb 20, 2024

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. 

In this episode, we discuss:

  • What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
  • How growth hacking extends beyond the...