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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Mar 19, 2024

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused?

In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. 

Ty shares his definition of BAU work being...


Mar 14, 2024

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams.

In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. 

Listen to the short episode to find out how the CMO Leadership Podcast endeavours...


Feb 20, 2024

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. 

In this episode, we discuss:

  • What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
  • How growth hacking extends beyond the...


Dec 19, 2023

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. 

In this episode, we discuss:

  • Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.  
  • The research report that...


Nov 22, 2023

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign.

In this episode, we discuss: 

  • Shay’s leadership strategies and approaches to leading a marketing team at...