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Lean Mean Marketing Teams

Apr 12, 2021

Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing.

Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. 

The book (and the...

Apr 5, 2021

Welcome to Part 2 of our interview with Nadia Cameron, Founder and Managing Editor of CMO Australia and Associate Editor of CIO at IDG Publishing, make sure to listen to Part 1 here.

In today’s episode, we are going to discover:

  • What Nadia has learned through the State of the CMO annual research, by judging hundreds...

Mar 29, 2021

The one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today. 

CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which...

Mar 23, 2021

Mal Chia, CMO at Ryderwear and Head of PUSHH Fitness joins us on this week’s episode.

Ryderwear is a fitness apparel, footwear brand and e-commerce retailer, with distribution centres in Australia, the UK and the US. PUSHH fitness is a related fitness app, with a focus on strength fitness for women.

In this episode,...

Mar 15, 2021

Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. 

In this episode we cover:

  • How Rosemary has built out her CX function and what is in her...