Nov 30, 2020
Leisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia joins us on the show today.
In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it’s considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out exactly why in this interview.
Leisa has a background in branding and marketing within the FMCG industry working for brands such as Proctor & Gamble, Boots and Coca-Cola.
Leisa has an incredible track record in driving marketing transformation. Working at the ABC network which has 5 TV stations, 50+ radio stations and a mix of, apps, social media, Leisa has optimised her team and achieved strong results in a complex, constantly changing and highly competitive media environment.
In this episode we discuss:
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