Mar 1, 2021
Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams.
They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness.
Ty shares:
There is also a giveaway in the podcast so make sure to keep your ears out!
Ty Hayes is the host of the Lean Mean Marketing Teams podcast, and the Founder of Growth Generators.
Ty has 20 year's international marketing experience and during his career as a Chief Marketing Officer he built and led Australia’s Marketing Team of the Year (AMI Awards) and was recognised as one of Australia’s top CMOs (CMO50 by IDG).
Ty has worked with Deloitte on large organisation-wide transformation projects, has led multiple team restructures as a CMO, and now through Growth Generators helps other CMOs to design and build modern marketing teams that drive growth.
Have you ever worked in a Frankenstructure? Are you in one now? Make sure to tune in to find out what you can do to tame the beast.
References
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This episode was produced by Dylan Todd and edited by Lewis Hallam.