Mar 15, 2021
Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year.
In this episode we cover:
Rosemary Martin has over 15 years of marketing and commercial experience, spanning a range of industries and brands such as Publicis Mojo, London Business School and ANZ, before joining Coles in relaunching the Flybuys program in 2012. Rosemary brings a deep understanding of customers to the broader business of Flybuys to inform strategy and decision making.
There is a lot covered in this episode so make sure you listen in and download the notes that are available on our website.
References
Contact Rosemary Martin
Contact Growth Generators
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This episode was produced by Dylan Todd and edited by Lewis Hallam.