Mar 23, 2021
Mal Chia, CMO at Ryderwear and
Head of PUSHH Fitness joins us on this week’s episode.
Ryderwear is a fitness apparel,
footwear brand and e-commerce retailer, with distribution centres
in Australia, the UK and the US. PUSHH fitness is a related fitness
app, with a focus on strength fitness for women.
In this episode, we
- What it was like to work at
Uber and Uber Eats in the early days when they flew new employees
to “Uberversity” in San Francisco;
- How Mal’s interesting career
has led him to his current role at Ryderwear and PUSHH;
- How Mal has rapidly grown and
scaled a modern marketing team at Ryderwear, how the PUSHH product
team works, and how the marketing team works with other
- How Mal has created alignment
and driven effectiveness in his team through a laser focus on clear
accountability and measuring the things that matter;
- How using Wildly Important
Goals, also known as “WIGs” can be effective to drive team
- How Mal has created a data
driven culture at Ryderwear and how this has led to new
opportunities to drive profitability and success for the
- Whether it’s possible to create
a startup culture within a marketing team inside a traditional
company versus a Startup, and what leaders can do to nurture this;
- Some leadership lessons and
failures that have helped shape Mal’s leadership style
Mal is part marketer, part
startup guy, and part technologist. He’s attracted to startups and
scale-ups due to the fast pace and impact that you can deliver in a
short space of time. Since joining Ryderwear as the CMO, Mal has
helped grow the company by 150% in 12 months.
As always, a lot has been
covered in this episode, head to the Podcast section of our
here and download the
detailed notes that we take on every episode.
Contact Mal Chia
Contact Growth Generators
- Find out how Ty and
Growth Generators can help you design and build a modern
marketing team that drives growth using our 5-stage transformation
framework. Follow or connect with Ty on LinkedIn.
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