Apr 19, 2021
In this episode, we are joined by Brent Smart, Chief Marketing Officer of IAG.
IAG is the Australian insurance giant with leading brands including NRMA and CGU. In four years, Brent has transformed the NRMA brand from the 36th strongest brand in Australia to become the third strongest brand in the country and the strongest insurance brand in the world! This brand strength has translated to commercial success - NRMA Insurance have won 3 coveted Gold Effies in the last 2 years.
Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO.
In today’s episode, we cover:
If you have any interest in building an award-winning, risk-taking, brand-led marketing team that could totally transform your marketing approach- then this is the episode for you!
P.S. - If you’re from an agency, you might want to suggest that your clients listen to this episode!
Enjoy the show.
References
Contact Brent Smart
Contact Growth Generators
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This episode was produced by Dylan Todd and edited by Lewis Hallam.