Dec 21, 2020
Chris Taylor, CMO of the Heart
Foundation based in Melbourne, Australia is a marketer with over 20
years experience gained across a diverse range of industries, he’s
worked for brands including Visa and Woolworths.
Having recently been awarded the
Ad News Marketing Team of the Year in 2020, Chris reveals all in
how to punch above your weight to build a commercially-focused,
high-performance marketing team within a Not For Profit (NFP)
In this episode:
- The three criteria to look for
when taking on a new CMO role;
- What it takes to transition a
marketing team from a decentralised model to an award-winning
centralised marketing structure;
- How to cut down your agency
expenses by bringing talent in-house;
- The staggering results achieved
from the award-winning ‘serial-killer’ campaign; and
- The secrets to attracting
high-calibre marketing talent to take a pay cut and join a
not-for-profit, for-purpose organisation.
Contact Chris Taylor
Contact Growth Generators
- Find out how Ty and
Growth Generators can help you design and build a modern
marketing team that drives growth using our 5-stage transformation
framework. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please
remember to subscribe, share and leave us a review!