Feb 20, 2024
Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.
In this episode, we discuss:
- What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
- How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth
- What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services
- The importance of North Star Metrics to focus a team on delivering the ultimate customer value
- What roles you need on a growth team and why it’s important to start small and then scale
- Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead
- Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.
Discount code to see Sean live in Sydney/Melbourne in March-April 2024
Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024.
Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis
Enter the discount code:
Ty-GROW-34
As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.
References
- Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024
- Hacking Growth by Sean Ellis
- Unlocking Growth
- Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast
- What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast
- Influence: The Psychology of Persuasion by Robert Cialdini
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
- Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing
- Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod.
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This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!